Flax & Fonio Press Release

doctor in kitchen flackers with social icons

FLACKERS INTRODUCES FLAX & FONIO ANCIENT GRAIN CRACKERS

Minneapolis, Mn. (Date May 24, 2021) - Flackers® is expanding their existing line of 100% plant-based flaxseed crackers and toasted crisps with the introduction of Flax & Fonio Ancient Grain Crackers. Combined with all the nutritional benefits of flax, the new fonio-enhanced crackers come in three flavor varieties: Sea Salt, Everything, and Garden Vegetable will be available in the U.S. at www.flackers.com beginning May 2021, and soon at natural and conventional grocers nationwide.

A globe-spanning search for extraordinary ingredients led Flackers to West Africa, where independent indigenous farmers cultivate organic fonio, a tiny yet mighty ancient grain in the millet family that proved itself sustainable, nutritious, and tasty. Naturally gluten-free, low-glycemic, and nutritious, fonio is one of the world's most remarkable-yet unheard of-grains. Flackers Flax & Fonio Ancient Grain Crackers combines Flackers' signature superfood flaxseeds with the natural benefits of fonio in a crunchy, clean, nutrient-packed cracker which is naturally gluten free.

A quality source of protein, dietary fiber, and delivering all nine essential amino acids and vital minerals, The United Nations Food and Agriculture Organization (FAO) suggests fonio has the highest calcium content of all grains and is an excellent source of B vitamins including thiamine, riboflavin, and niacin, in addition to iron, zinc, magnesium, phosphorus, and copper. Fonio is a whole grain consumed in its entirety for optimal benefit, aiding blood sugar management with resistant starch, and has a low glycemic index (GI) score.

Flackers believes that what is good for our bodies should be good for our planet, too. And fonio is. Cultivated by growers in West Africa for more than 5000 years, fonio is a highly resilient and renewable food source. Fonio thrives in acidic, dry soil with little water, making it extremely tolerant of droughts and floods; and it grows well without any need for pesticides or fertilizers. Fonio is ready for harvest in 70-130 days-up to 3 times per year and is inherently pest-resistant in storage. Flackers partnered with Terra Ingredients to source fonio directly, imparting a real and positive impact on the livelihoods of small scale West African farmers and their communities.

"WE ARE EXCITED TO INTRODUCE THE INCREDIBLE BENEFITS OF FONIO TO A WIDER AUDIENCE LOOKING FOR TRUE SUSTAINABILITY IN THEIR SNACKING." SAID DONN KELLY, PRESIDENT AND CO-FOUNDER OF FLACKERS. "IT'S SNACKING WITH A PURPOSE."

A delicious new era of sustainable, good-for-you snacking has arrived. Flackers Flax & Fonio Ancient Grain Crackers. lets you snack with purpose.

SIMPLY SALTED

simply salted flackers

EVERYTHING

Everything flackers

GARDEN VEGGIE

Garden veggie flackers
doctor in kitchen flackers with social icons

FLAX & FONIO PRODUCT DESCRIPTIONS

A pinch of sea salt enriches the earthy flavors and irresistible crunch of our Flax & Fonio Ancient Grain Crackers.

SIMPLY SALTED

Ingredients: Flax seeds*, fonio*, sea salt. A pinch of sea salt enriches the earthy flavors and irresistible crunch of our Flax & Fonio Ancient Grain Crackers. Try wit goat cheese & drizzled honey.

A classic mix of sesame seeds, onion, garlic, poppy seeds and sea salt for a true Everything Bagel cracker experience.

EVERYTHING

Ingredients: Flax seeds, fonio, hulled sesame seed, roasted garlic, sea salt, roasted onion, black sesame seed, poppy seed. A classic mix of sesame seeds, onion, garlic, poppy seeds and sea salt for a true "Everything Bagel" cracker experience. Try with a delicious smoked salmon spread or snack on solo.

A delightfully fresh garden blend of red peppers, carrots and sweet onions mixed with a sprinkling of herbs.

GARDEN VEGGIE

Ingredients: Flax seeds*, fonio*, red bell pepper*, sea salt, onion*, carrot*, garlic*, parsley*, celery*. A delightfully fresh garden blend of red peppers, carrots and sweet onions mixed with a sprinkling of herbs. Try with a tangy yogurt dip and fresh herbs.

ABOUT FLACKERS:

Flackers were originally developed by a doctor in Minneapolis as a healthy snack for gluten-free patients. After gaining notoriety within the gluten-free community, Flackers made their grocery store debut in 2008. Since then, Flackers have become a staple for folks living gluten- free, vegan, and low-carb lifestyles. Flackers Flaxseed Crackers are available in Sea Salt, Savory, Rosemary, Tomato Basil, and Cinnamon Currant flavors as well as Toasted varieties Hemp Seed and Hatch Chile and Black Sesame/Black Pepper. They are sold in stores nationwide or online at flackers.com.

All Flackers are 100% plant-based and crafted with the highest quality organic flaxseed on the market. USDA Certified Organic and Non-GMO Project Verified. Simple Ingredients. Gluten Free. Vegan. Kosher. Low Carb. Plant Based.

For more information and sample requests please contact Bonnie Burkert, (213) 200-0786 and bonnie@flackers.com.

flackers sea salt and toasted seed crisps